Want to Comment on a Huffington Post Article? You’ll Need Facebook

After years of touting its commenting system as the key to its community of readers, The Huffington Post is abandoning its own proprietary system and today is switching solely to a Facebook commenting system on its US site, including mobile and apps.

The move is a response to the ever-changing online ecosystem, Huffington Post chief technology officer Otto Toth said in a blog post announcing the change on Saturday: “It’s bringing the discussions and debates to the places where you engage with them the most and introducing so much of what makes the HuffPost community great to the broader Facebook audience.”

Source: Nieman Lab