Social networking presents us with a different technology of human interaction, a technology of what were once human souls. Social networking encourages the view that ordinary life is a front, fake, inauthentic, merely customary, and even involves something other than the real you.
Most human beings, no matter how sanguine, want to hide themselves in some respect or resist the attempt to open them up. This resistance is compatible with creating an online persona that also isn’t really you, but which fulfills the desires of others to know what and who you really are. Quiet artists and quiet intellectuals speak through their works, but now even the loudmouthed have to use the same medium. Or rather, even the introvert has an easy outlet that fosters his hangups rather than requiring their conquest.