In a circular economy, products no longer have a life cycle with a beginning, middle and end, and therefore make less waste and add value to their ecosystem. The scale of what we design has shifted from products, to companies, to economic systems.
Who we design for has expanded from a solitary user to an intimately connected web of people spanning the globe. New tools such as AI, the internet of things, and biomimicry mean our design ambitions are limited only by our imagination. The global economy is stuttering and disruptive technologies challenge established business models. A new mindset for business is emerging. It’s worth around a trillion dollars, will drive innovation in tomorrow’s companies, and reshape our lives.
The Circular Design Guide helps innovators create more elegant, effective, creative solutions for the circular economy. Solutions that are invaluable for people, give businesses a competitive edge, and are regenerative for our world.