Perils in Facebook’s “Like” Farming

A Facebook Page that’s out to farm “likes” posts content with false promises, asking users to share an image or link. Although the page might claim that a donation will be given to a sick child, or that the user will gain access to special content, this is just a ploy to gain Facebook shares and likes, which will continue to spread their content. These scams are becoming increasingly popular. By taking advantage of Facebook’s Like algorithm, they can lead to real profits as a marketing tool.

Source: Nonprofit Quarterly