The Way We Work Is Soul-Sucking, but Social Networks Are Not the Fix

First came the “interest graph.” Before that, the “social graph.” Now we’re seeing the emergence of a third important graph: the work graph. Whereas a social graph maps people and their relationships, a work graph centers around the work.

It seems crazy that 99% of companies lack a definitive source of “truth” about everything they’re working on. Crazier still given that $304 billion will be spent on enterprise software this year, much of it — like enterprise social networks — purporting to solve these problems. The concept of enterprise social networks is appealing. But the problem is that they’re ports of earlier technologies designed for connecting people, not for coordinating work.

Source: Wired