Zuck Hopes You Like Shoe Ads

Mark Zuckerberg has pledged to work “proactively to strengthen the democratic process,” outlining specific steps to “make political advertising more transparent. We’re going to bring Facebook to an even higher standard of transparency.”

This pledge is the reverse of another announcement Facebook made the same day, unveiling a new set of tools businesses can use to target users who visit their stores: Now the experience of briefly visiting Zappos.com and finding yourself haunted by shoe ads could have an offline equivalent produced by a visit to your local shoe store.

Source: New York Magazine