Using Social Media in Education

Social media is a learning tool, a course of study, a source of new revenues and a way to enhance marketing, admissions, retention and career placement.

Social media offers a significant competitive advantage to educational organizations because of its proven appeal to consumers, the lack of products offered, and a substantial body of knowledge from other industries that can inform new approaches. MIT scientist Andrew McAfee believes that Enterprise Social Software Platforms (what we think of as social media) will “have about as big an impact on the informal processes as large-scale systems have had on the formal processes.”

Source: Rethinking Thinking