Simply deploying a social network and expecting automatic engagement and a culture of social collaboration from employees is an optimistic laden exercise in futility. Social software is only effective if your targeted users (employees or customers) are actually using it for communication.
- Seek out diversity
- Understand the motivations of the crowd to participate and engage your audience
- Successfully identify and pursue the right ideas for business outcomes
- Get the outcomes you want through rewards and recognition
- Measure effectiveness and usage
Employees’ cognitive surplus is the most valuable, most under-utilized asset organizations have. Tap into that surplus and encourage the best ideas to come to the forefront through more targeted, specific innovation management platforms.