For ‘Smart’ Apps, Context Is King, or at Least It Should Be

Hours after posting his memorial, he got an email letting him know how his post was doing, and telling him that three people had recommended it. Inserted in that email was the headline he had written for his post, “In Remembrance of Elizabeth,” followed by a string of copy: “Fun fact: Shakespeare only got 2 recommends on his first Medium story.” It’s meant to be humorous — a light, cheery joke, a bit of throwaway text to brighten your day. If you’re not grieving a friend, that is.

Source: Wired

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