This 2013 HuffPost article on why folks leave Facebook is strangely coercive and symptomatic of a sort of Stockholm syndrome that’s infested marketing for years.
A “toxic shock” has resulted from the algorithmic infection proliferated by News Feed, Google Search and other neocolonialist forms of digital content curation. The simple fact that Facebook impairs the ability to obtain objective information and engage meaningfully is reason enough to keep the social network at arm’s length.
As of 2014, all HuffPost comments are on Facebook’s system. This implies a conflict of interest for editors who would promote opinions that portray the network in a bad light. A smart move by a social network in crisis control mode, managing how millions of left-leaning millennials learn and share about it.
Facebook founders have since come out against the social network, admitting to what many suspect: that Facebook is, as a hacker might say, designed to exploit a vulnerability in human psychology. But we’re here. What happens now?
Want to bypass the drama and create a stronger bond with your audience?
- Expand your reach to additional platforms;
- Facilitate and implement diversified content streams;
- Go deeper with your engagement;
- Start a podcast;
- Set up a listserv for each demographic or interest you serve; and
- Most importantly, be proactive, listen, and reciprocate.