Does that phrase startle you? It floored me the first time I heard it from Mara Zepeda, a thriving Portland, OR entrepreneur. From my big company days, I’d regarded networking as a pretty relentless, sterile exercise. Go to a conference, collect business cards. Call 20 “contacts” and be satisfied if anyone engages at all.
The comforts of a big company logo and a shared contact management system could keep me going forever. Flying solo, however, that hard-nosed old system falls apart.
I found myself swapping favors with other strivers, hoping that time and trust would take us to a good place. We started with trifles like restaurant recommendations or a few minutes of editing advice on a blog post; eventually, we teamed up on everything from high-profile speaking engagements to a hike across the Grand Canyon. We owned up to our vulnerabilities and created opportunities for each other.
The result: friendships across America (and England!) that straddled work and our off-duty identities in ways I hadn’t expected.