A Spanish Town That Runs on Twitter

Visualization of the mayor’s connections to the community. To the right, details about his Twitter activity. In this screen shot of a data explorer developed by Martin Saveski, each circle represents a Jun citizen or organization. The lines represent Twitter follower relationships. The four colors denote sub-networks of people within Jun who are closely tied to each other by their Twitter activity. Source: William Powers and Deb Roy via HuffPost

Mayor José Antonio Rodríguez Salas has spent years turning his small Spanish town into one of the most active users of Twitter anywhere in the world.

For Jun’s 3,500 residents, more than half of whom have Twitter accounts, their main way to communicate with local government officials is now the social network. Need to see the local doctor? Send a quick Twitter message to book an appointment. See something suspicious? Let Jun’s policeman know with a tweet.

For José María de la Torre Sarmiento, an architect who stopped by Jun’s town hall after work to verify his Twitter account, the chance to quickly send tweets remained preferable to submitting government forms that took weeks to process.

“I work from home and use internet services all the time,” he said during the five-minute verification. “Why can’t I do the same thing when I use public services?”

Source: The New York Times


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